Here are a few things to consider when choosing a domain name:
1. Keep your name short and punchy. Long names are hard to remember.
2. Make it easy to remember. Don’t make your audience struggle every time they want to go to your website. Choose a name that will stick to their brain easily.
3. Make it easy to type. A memorable website name should also be easy to spell. It’s poor form to add numbers or special characters to your website name especially if they don’t have anything to do with your brand.
4. Choose a unique website name. Don’t choose a name that’s too close to an existing website or you’ll risk getting visitors directed to that site.