Website design basics

Effective One Page

Website Design

The structure and hierarchy of a one page website is linear - that is, it is designed to get the reader to keep scrolling down a page.

In a single page website, the inverted pyramid content hierarchy. The most important part of the brand’s message should be communicated on the upper half of the website.

The call to action or CTA communicates what you want the user to do on your website. A single page website will include a prominent CTA ideally on the upper fold of the page.

The best one page websites are not text content heavy. They try to communicate their message briefly. Descriptions of products and services should be concise but informative in order to encourage conversions.

Finally, a single page website should include your contact information prominently displayed. Customize the contact form to include only the most important fields that you want users to fill out to send you a message.